A LINE IN THE SAND: to establish a boundary that cannot be crossed without retailiation

A line in the sand

A Line in the Sand is a  phrase that is so common that it takes very little explanation.    It stems from the practice of creating a demarcation limit.   Quite simply, a line is drawn in the sand and the opposition is told that they are free to take whatever actions they require on the other […]

AMELIORATE [uh-MEEL-yuh-reyt] : to improve or make better

You will have to stand in line to take advantage of the advertisement I’ve used as an illustration today.  Just think about it:  a massage that takes away all the tension, physical discomfort and bad stuff in the body and leaves you relaxed and healthier.  Sounds wonderful doesn’t it? The advertiser, however,  uses the word […]